MyBusinessGH is an invoice and record-keeping app built for small business owners in Ghana, currently in testing on the Google Play Store. The product works. What it needed was a visual identity strong enough to carry it into market — something people would recognise, connect with, and trust.
I was brought in to design a mascot for advertising and marketing materials. That brief quickly expanded: the logo needed a rethink, the app icon needed a proper system, and eventually the UI itself became part of the conversation. This page documents the work so far — the mascot, the logo redesign, and the UI direction still in progress.
The mascot needed to feel Ghanaian, approachable, and professional — someone a small business owner would trust as a guide through the app. The direction: a young Ghanaian woman in a branded polo, confident but warm. Not a generic clipart character. An actual character with weight, texture, and presence.
She was built in DAZ Studio and rendered with a custom toon shader stack that produces a clean 2D illustration look without drawing every frame by hand. The advantage: the client gets a character they can re-pose and re-render for any campaign without commissioning new artwork each time.
Full body — T-pose reference render
Face close-up — expression and skin detail pass
Four-angle turnaround, expression sheet, and action poses for advertising use. Final renders coming once the client sign-off is complete.
The original app icon was a flat blue square with a handwritten "my" in yellow. Functional enough to ship the first build, but not something that could carry the brand into advertising. No hierarchy, no adaptability, no system.
The redesign builds two icon variants, a horizontal lockup, and both light and dark versions of each. The "my" pill badge becomes a recognisable standalone mark that works at any scale — from a 48px app icon to a banner. The wordmark pairs it cleanly with "BusinessGH" at a weight that reads confident without losing the brand's approachable tone.
Device mockups showing both icon variants across light and dark system themes. Coming once the final icon export files are prepared.
With the mascot and logo system underway, the conversation moved to the app UI itself. The current interface does the job but doesn't reflect the quality of the brand being built around it. The goal is to bring the visual language — the brand blue, the gold, the character — into every screen of the app.
The direction: cleaner hierarchy, stronger use of brand colors, UI elements that feel native to Ghanaian small business workflows rather than adapted from generic fintech templates. The mascot will appear at key moments in the onboarding experience.
The mascot is built and in review. The logo system is in final refinement. In order, here is what comes next:
Full expression sheet and a set of action poses for advertising — pointing, celebrating, explaining, working at a desk. Each pose designed for a specific marketing use case so the client has ready-made assets from day one.
Final vector files, usage guidelines, and a complete export package — SVG, PNG at all required sizes, app icon specs for both Play Store and a future iOS submission.
Complete UI redesign in Figma covering the dashboard, invoice creation, records view, and onboarding flow. The mascot appears at key onboarding moments, making the first-use experience feel guided rather than abandoned.